Top Widgets for Optimizing Customer Experience

According to CEB, 94% of customers who have a good experience with their respective suppliers eventually turn out to be return-buyers. If this statistic is anything to go by, customer experience is undoubtedly one of the prime business pillars. In fact, Nielsen further proved this through a study which found out that over 55% of consumers are willing to dig deeper into their pockets just for a great customer experience. This means that even with higher priced commodities, customers will still prefer you over your competitors if you provide a better overall experience. 62% of businesses acknowledge this, and most of them are already capitalizing on customer experience to boost themselves ahead of their respective competitors.

So, how exactly can you join the bandwagon of elite businesses by improving your customer experience? In this information technology era, a significant number of businesses are judged by their consumers according to their respective web experiences. An online presence isn’t sufficient anymore- you need to further invest in your site’s overall customer experience. One of the most effectual strategies of achieving this is leveraging widgets. Here are some of the top ones you should consider using:

WordPress Feedback Form

WordPress is progressively growing in popularity particularly among small business, due to its business-friendly features- among which includes optimized widgets. The WordPress Feedback Form is one of the most predominant widgets leveraged across the board due to its simplicity and effectiveness. It’s a reliable method of collecting information from your customers regarding your products/services and their preferences. It comes in a simple, user-friendly interface that allows you to tweak according to your preferences and web design.

Zendesk Web Widget

Zendesk remains one of the top customer service platforms on the web, popularly used by both small and large businesses in a wide range of fields. One of the features that make it exceptionally effective is the Zendesk Web Widget, which embeds support options right into a site. Through it, customers can access a wide range of helpful support information, or contact forms in case they need to get in touch with customer service teams. The latest versions of the platform also come with an added live chat option, which connects customers directly to support agents for uninterrupted live chats.

Rating Widget

Consumers enjoy expressing their opinions on different products and services. To grant them such an opportunity, consider using the rating widget, which uses system of rating through stars. While a rating of 3 stars is considered average, five is “excellent” and one is “poor”. This widget will also increase customer confidence in your products according to the number and type of star reviews you get.

Other popular widgets that you could effectively combine with these three for exemplary customer experience include; Trendemon, Opening Hours, WP Video Lightbox, Q2W3 Fixed Widget, Testimonial, and Whatfix. These are just but a drop in the ocean of available widgets. To avoid falling in the trap of picking any just because developers promise outstanding results, begin by assessing your site’s and customers’ needs before embarking on set of widgets to optimize them.

How Big Data is Changing Agriculture

Among all the talk within the tech and startup community, there isn’t enough said about agriculture. If there’s any sector certain to remain lucrative year after year—well, just remember that no matter what changes occur in the economy, food is something that is always needed.

Agriculture may not be as sexy as something like software development or ecommerce, but it’s essential for all our lives. And it’s a well of opportunity for innovation-minded entrepreneurs who want to do something that’ll put them on the map.

What we are seeing across industries is a trend towards increasing productivity through digital technology. For example, Texas Lenders uses its online application process to help individuals obtain title loans more quickly and efficiently.

What Agriculture is up Against

Modern agriculture calls for innovation if only because of simple mathematics: by 2050, the earth is projected to have some 9.7 billion people on it—that’s 2.4 billion more than the 7.3 billion we currently have. If we want to be able to feed everyone, we’re going to have to find ways to increase agricultural output using the same amount of farmland. If we can’t, we’re going to be in serious trouble.

Fortunately, if past instances of human ingenuity are an indicator, we should be able to achieve it. The Green Revolution, which occurred roughly between the 1940s and 1950s,  gave us technologies like synthetic nitrogen fertilizer, improved crop varieties, and better irrigation systems and pesticides. All of these improved crop yields by over 50 percent over the course of the last half century.

Modern needs call for technologies that can produce similar results. Specifically, farms needs technology that can:

  • Optimize planting
  • Immediately identify disease outbreaks
  • Create better seeds and hybrids

In the era of the information-based economy, it’s no surprise that the solution to these needs is coming in the form of big data.

Big Data and Farming

There are already a handful of players in agricultural big data, and that number is growing as firms see the value of data capture and analytics tools on the farm. Trusted providers of farm equipment like John Deere and DuPont are already in on the big data game, creating farm tools like tractors and combines that acquire important farm information and then use it to inform work. Think self-driving, GPS-programmed tractors that not only move themselves, but do so at less than an inch of error.

Big data, when combined with precision agriculture, can produce higher yield while lowering costs. Monsanto, which started out as a chemical manufacturing company, has become one of the biggest names in agricultural big data today. FieldScripts, their main software, combines weather data, seed and root space analytics, and other systems to calculate soil productivity.

Monsanto, founded in 1901, has been in agriculture since the 1960s. Nevertheless, newcomers are finding success as well. Farmlogs is a startup whose software tracks soil composition, heat accumulation and rainfall. It plugs directly into combines and costs farmers $750 per year. Farmlogs is currently being used on a third of farms in America.

What’s the Future of Agricultural Big Data?

This new field is promising. There’s no doubt that farmers will universally adopt big data technologies; they’re going to have to if they want to remain competitive. The challenge technology providers face is convincing farmers that their products are safe. Many worry that the data collected in the cloud will be sold to competitors or regulatory agencies. Monsanto and other big data firms assure that isn’t on their agenda.

As the polar opposite fields of big data and agriculture and big data come together, our prospects for the future become brighter.